Social Media
The Social Media space has become a prime source of information to businesses managing their brand reputation and their relationships with their customers. There are over 75 million registered users on Twitter and over 400 million registered users on Facebook. Social media users are discussing businesses, their products, and their customer service experiences. What are they saying about you?
The ability for a business to filter out the roughly 70 to 75 percent of irrelevant mentions of their brands, products, and competitors and focus on the social interactions that matter allows the business to proactively address problems or reward positive feedback, gain insight into improving products and services, and gauge the effectiveness of advertising campaigns or policy changes. How was that television ad received? How was that change in return policy received? Waiting for a change in sales numbers is waiting too long.
Proper tools and reports are the key to successfully managing your brand in the social media space. The ability to identify the difference between a contributor with five followers as opposed to a contributor with 5,000 followers, identify positive vs. negative sentiment, and respond automatically or via a customer care representative will allow you to engage with your customers and better manage your brand image.
RTS can supply you with the solutions to manage your customer relationships in the Social Media space. RTS supplies social relationship management products and services as well as contact center solutions to allow you to monitor what people are saying and respond proactively to what is important to your business and your relationship to your customers.
